Authors : Shashank Nayak ; Raj Kumar Mishra ; Saurabh Mishra ; Shipra Pandey ; Mr. Prakash Joshi

Volume/Issue : Volume 10 - 2025, Issue 5 - May

Google Scholar : https://tinyurl.com/y4drzbrs

DOI : https://doi.org/10.38124/ijisrt/25may370

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : This research paper presents a comprehensive digital marketing framework tailored to increase the online sales of academic journals and Employment News publications. As digital transformation accelerates, traditional print marketing methods are no longer sufficient to meet the expectations of a tech-savvy audience. The proposed framework utilizes a variety of online platforms—including websites, mobile applications, e- commerce portals, and social media—to broaden outreach and engage a wider user base. Modern tools such as email marketing, search engine optimization (SEO), and data analytics are seamlessly integrated to personalize user experiences and monitor performance. Built using agile methodology, the framework ensures flexibility and iterative development, allowing rapid adaptation to market trends and customer feedback. This paper explores the implementation process, discusses the encountered challenges, and analyzes key performance indicators. The findings highlight how a well-structured digital marketing strategy can transform conventional publication models into dynamic, customer- centric systems that drive growth and visibility.

Keywords : Digital Marketing, E-Commerce, Search Engine Optimization, Social Media Marketing, Web Analytics.

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