A Conceptional Study on Digital Shopping Behaviour Among Customers with Reference to E- Commerce Platform


Authors : Dr. Lakshman K; Dr. Raghavendra G S; Anas Siddiqui; Devanshi S Ravindra; Akriti Kumari; Dhruva V Kashyap

Volume/Issue : Volume 8 - 2023, Issue 1 - January

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/40gVYqb

DOI : https://doi.org/10.5281/zenodo.7588218

Since numerous individuality are busy and have a jumbled schedule, online purchasing has come relatively important in the twenty-first century. In such a circumstance, internet shopping came the most accessible and applicable way of copping for them. The Internet has converted the paperback's retail system and has fleetly grown into a worldwide request. An online store evokes the factual act of copping goods. The supposition of classical model gestate was used in this work. The Internet has changed the way guests buy goods and services. At the same time, numerous businesses have begun to use the Internet with the thing of lowering marketing costs and, as a result, lowering the price of their products and services in order to remain competitive. Companies also use the Internet to link and broadcast data in order to vend products online, collect feedback from guests, and perform satisfaction checks with guests. Guests use the Internet not just to buy products online, but also to compare prices, products, features, and after- deals and support backing they will admit if they buy from a certain retailer.

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