Authors :
Dr. Francis Mukosa; Mildred Muhyila; Dr. Burton Mweemba; Dr. Windu Matoka
Volume/Issue :
Volume 7 - 2022, Issue 11 - November
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3W1znLq
DOI :
https://doi.org/10.5281/zenodo.7412192
Abstract :
The Ministry of Finance in Zambia announced
a 173 billion national budget with an increase of CDF
funds. The increase in CDF funds is expected to result into
high economic growth and ultimately increase marketing
performance across the key economic sectors which are
Agriculture, Tourism, Mining and commerce. This
research measures the impact of the 2022 resource
allocations on the marketing performance in each key
economic sector. There has been no measure of the
relationship between budgetary allocations and marketing
performance across the key economic sectors particularly
for the 2022 national budget. The research used a survey
with 110 respondents who provided answers to address the
research questions. The major finding was that there is a
relationship between resource allocation and marketing
performance across the economic growth sectors.
Keywords :
Budget, Marketing, Performance, Sector, Growth.
The Ministry of Finance in Zambia announced
a 173 billion national budget with an increase of CDF
funds. The increase in CDF funds is expected to result into
high economic growth and ultimately increase marketing
performance across the key economic sectors which are
Agriculture, Tourism, Mining and commerce. This
research measures the impact of the 2022 resource
allocations on the marketing performance in each key
economic sector. There has been no measure of the
relationship between budgetary allocations and marketing
performance across the key economic sectors particularly
for the 2022 national budget. The research used a survey
with 110 respondents who provided answers to address the
research questions. The major finding was that there is a
relationship between resource allocation and marketing
performance across the economic growth sectors.
Keywords :
Budget, Marketing, Performance, Sector, Growth.
