A Review of Chicken Meat Marketing in Myanmar

Authors : Khaing Wah Wah Maw, Dr. Hnin Yu Lwin, Dr. Cho Cho San

Volume/Issue : Volume 4 - 2019, Issue 12 - December

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/2twqe5X

Economy of Myanmar mainly depends on Agriculture sector and the sector contributes 23.3% of country’s GDP. Livestock and fisheries sub-sector falls under Agriculture sector and contributes 7.8% of Agriculture sector GDP. Poultry production which is under livestock and fisheries sub-sector significantly increases year on year as because of growing demand of poultry and poultry products in the country. Population growth, changing eating behaviour of people, and increased purchasing power of consumers attract small to large scale chicken raising farmers to invest more on chicken production. Per capita consumption of all other meat including poultry was increased to 60.64 kg in 2017-2018. As per 2017-2018 record of Livestock Breeding and Veterinary Department (LBVD), total poultry population showed 351.51 million birds composting of 91.66% of chicken, 7.24% of duck and 1.1% of other avian species. Chicken meat production became 1802.70 thousand metric tons in 2017-2018. Therefore business minded national and foreign investors pay attention to make investment in hatcheries, feed mills, and chicken production to hold booming market opportunities for poultry production business in the country. Growing demand of consumers create growth of poultry businesses and this business development accelerate economic development of the country. Consequently the country will be able to offer more income, employment and business opportunities to her own people as well as for the people from other countries who have interest in doing poultry business in Myanmar.

Keywords : Chicken, Poultry Production, Consumption, Demand, Market Opportunity, Poultry Business, Myanmar.


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