Authors : Dr. Omran I
Volume/Issue : Volume 8 - 2023, Issue 2 - February
Scribd : https://bit.ly/3lbbLqS
DOI : https://doi.org/10.5281/zenodo.7716433
Understanding the consumer decision-making
process is essential for marketers to develop effective
marketing strategies that can influence consumer behavior
and drive sales. By understanding the different stages of the
decision-making process and the factors that influence it,
marketers can create targeted campaigns that meet the
needs of consumers and improve customer satisfaction and
loyalty.
