Authors : Pooja Yadav; Devashish Jena; Priya Pal

Volume/Issue : Volume 10 - 2025, Issue 4 - April

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Google Scholar : https://tinyurl.com/ms2dv7jp

DOI : https://doi.org/10.38124/ijisrt/25apr2145

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

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Abstract : Global Issues in Pharmaceutical Marketing offers a balanced, research-oriented point of view and a practical approach towards today's issues confronting the ethical, biotech, and generic pharmaceutical industry segments. It brings an analytical thinking and a global perspective to wards analyzing issues like market access, e- marketing, emerging markets, branding, and soon. The book addresses not only the North American and Western European markets but non- Western markets, like Latin America and Asia. The chapters are all written as independent essays on a particular issue, and where applicable, new cases are presented to show how the issues are handled by the world industry today.

Keywords : Drug Pricing Access to Medicine Pharmaceutical Ethics Direct-to-Consumer Advertising(DTCA) Patent Protection Generic Drugs Big Pharma Regulatory Compliance Clinical Trial Transparency off -Label Marketing Pharmaceutical Lobbying Counter Feit Drugs Health Equity Marketing in Low-Income Countries Influence on Health Care Professionals.

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