Authors :
Dr. I. Omran
Volume/Issue :
Volume 8 - 2023, Issue 4 - April
Google Scholar :
https://bit.ly/43uxUln
Scribd :
https://bit.ly/3V1g9Xe
DOI :
https://doi.org/10.5281/zenodo.7851463
Abstract :
This research focuses on the role of digital
marketing in the growth and development of Small and
Medium Enterprises (SMEs). The study provides an
overview of SME marketing theories and concepts and
discusses the importance of digital marketing for SMEs. It
also reviews the digital marketing strategies that are
suitable for SMEs and highlights the benefits and
challenges of implementing digital marketing for SMEs.
Empirical studies on the impact of digital marketing on
SMEs are also reviewed, and factors that affect the
effectiveness of digital marketing for SMEs are identified.
The study concludes with a discussion of the gaps in the
existing literature and research opportunities for further
exploration of SME marketing. The findings of this study
have implications for policymakers and practitioners in
SME marketing.
This research focuses on the role of digital
marketing in the growth and development of Small and
Medium Enterprises (SMEs). The study provides an
overview of SME marketing theories and concepts and
discusses the importance of digital marketing for SMEs. It
also reviews the digital marketing strategies that are
suitable for SMEs and highlights the benefits and
challenges of implementing digital marketing for SMEs.
Empirical studies on the impact of digital marketing on
SMEs are also reviewed, and factors that affect the
effectiveness of digital marketing for SMEs are identified.
The study concludes with a discussion of the gaps in the
existing literature and research opportunities for further
exploration of SME marketing. The findings of this study
have implications for policymakers and practitioners in
SME marketing.
