A Study of a Consumer Perception Towards E-Bikes in Delhi-NCR Region


Authors : Asmita Sakalle; Naveen Kumar

Volume/Issue : Volume 10 - 2025, Issue 11 - November


Google Scholar : https://tinyurl.com/f6vksucs

Scribd : https://tinyurl.com/2n7c9u4r

DOI : https://doi.org/10.38124/ijisrt/25nov059

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Note : Google Scholar may take 30 to 40 days to display the article.


Abstract : This study examined consumer perceptions toward electric bicycles (e-bikes) in the Delhi-NCR region of India. The research examined the level of awareness, perceived benefits, and barriers that influence purchase decisions. Primary data were collected from 150 respondents using a structured questionnaire and analysed using descriptive statistics in SPSS. Findings revealed that environmental friendliness and cost-effectiveness were the most significant motivators, while high initial purchase cost and limited charging infrastructure were major deterrents. The results highlight the need for targeted policy support, awareness campaigns, and infrastructure development to enhance e-bike adoption and promote sustainable urban mobility.

Keywords : E-Bikes, Consumer Perception, Delhi-NCR, Sustainable Transportation, Electric Vehicles, Purchase Decision, Environmental Benefits, Cost-Effectiveness, Battery Range, Charging Infrastructure.

References :

  1. Huu, Duc Nguyen, and Van Nguyen Ngoc. "Analysis study of current transportation status in Vietnam’s urban traffic and the transition to electric two-wheeler mobility." Sustainability 13.10 (2021): 5577.
  2. Liu, Wenqiu, et al. "Life cycle assessment of power batteries used in electric bicycles in China." Renewable and Sustainable Energy Reviews 139 (2021): 110596.
  3. Kaivonen, Timo. "Circular business models for increasing critical raw materials circularity in urban environment: case e-bikes." (2024).
  4. Cipriani, Carolina. eBike: from sustainability to management of electric mobility innovations Evaluation of the Bosch eBike System's Sustainability Strategy. Diss. Politecnico di Torino, 2023.
  5. Agarwala, Vikram, and S. Das. "Challenges and Opportunities of Electric Vehicles: A Short Review." (2021).
  6. Marques, Daniel L., and Margarida C. Coelho. "A Literature Review of Emerging Research Needs for Micromobility—Integration through a Life Cycle Thinking Approach." Future Transportation 2.1 (2022): 135-164.
  7. Plazier, Paul A., Gerd Weitkamp, and Agnes E. Van Den Berg. "Exploring the adoption of e-bikes by different user groups." Frontiers in Built Environment 4 (2018): 47.
  8. Flores, Phil Justice, and Johan Jansson. "The role of consumer innovativeness and green perceptions on green innovation use: The case of shared e‐bikes and e‐scooters." Journal of Consumer Behaviour 20.6 (2021): 1466-1479.
  9. Philips, Ian, Jillian Anable, and Tim Chatterton. "E-bikes and their capability to reduce car CO2 emissions." Transport Policy 116 (2022): 11-23.
  10. Bieliński, Tomasz, Agnieszka Kwapisz, and Agnieszka Ważna. "Electric bike-sharing services mode substitution for driving, public transit, and cycling." Transportation research part D: transport and environment 96 (2021): 102883.
  11. Ahmed, Umar, et al. "Electric vehicles adoption challenges in Oman: a comprehensive assessment and future prospects for sustainable cities." Frontiers in Sustainable Cities 6 (2024): 1360203.
  12. Ballo, Lukas, et al. "The E-Bike City as a radical shift toward zero-emission transport: Sustainable? Equitable? Desirable?." Journal of Transport Geography 111 (2023): 103663.
  13. Smith, A. (2019). Safety Concerns and E-Bike Adoption: A Comprehensive Review. Journal of Transport and Health, 7(3), 45-58.
  14. Johnson, B. (2020). E-Bike Safety: Navigating Urban Environments. Transportation Research Journal, 12(1), 102-115.
  15. Martinez, L. (2018). The Health Benefits of E-Bikes: A Comprehensive Study. Journal of Urban Health, 45(3), 123-137.
  16. Brown, S. (2019). E-Bikes and Active Commuting: A Path to Healthier Cities. Transportation Research Part A, 67(4), 89-102.
  17. Chen, Y. (2019). E-Bike Adoption in Beijing: Challenges and Opportunities. Journal of Urban Transportation, 52(2), 145-159.
  18. Nguyen, T. (2020). E-Bike Usage in Bangkok: Policy and Infrastructure Impacts. International Journal of Sustainable Transportation, 61(1), 78-92.
  19. Patel, R. (2021). Demographic Trends in E-Bike Adoption: Focus on Millennials and Gen Z. Journal of Sustainable Transportation, 48(4), 215-230.
  20. Gomez, A. (2020). E-Bikes and Inclusive Transportation: Expanding the User Base. Journal of Urban Mobility, 34(2), 167-180.
  21. Lee, J. (2021). The Appeal of E-Bikes: Health and Accessibility Benefits. International Journal of Transport Policy, 27(3), 89-104.
  22. Kumar, S. (2022). Economic Barriers to E-Bike Adoption: Addressing Income Disparities. Journal of Sustainable Urban Transport, 39(1), 101-115.
  23. Zhang, H. (2021). Marketing E-Bikes: Environmental and Health Benefits. Journal of Green Marketing, 55(3), 201-215.
  24. Smith, J. (2020). E-Bikes as a Solution to Urban Congestion: Marketing Strategies. Urban Transport Review, 47(2), 89-104.
  25. Lee, M. (2021). Promoting E-Bikes for Commuters: Convenience and Efficiency. International Journal of Urban Planning, 33(4), 145-160.
  26. Jones, A. (2023). Social Media Marketing Strategies for E-Bikes. Journal of Digital Marketing, 38(2), 87-102.
  27. Kim, B. (2024). Influencer Marketing and E-Bike Promotion: A Case Study. International Journal of Marketing Research, 61(4), 215-230.
  28. Smith, K. (2022). Partnerships for E-Bike Promotion: Engaging Local Businesses. Sustainable Transportation Review, 55(3), 150-165.
  29. Smith, R. (2023). Policy Frameworks for E-Bike Adoption: Lessons from International Examples. Transportation Policy, 48(2), 101-115.
  30. Johnson, L. (2024). Government Initiatives for E-Bike Promotion: Case Studies and Analysis. Journal of Sustainable Development, 67(3), 150-165.
  31. Smith, R. (2023). Public Education Campaigns and E-Bike Policy: A Comparative Study. Transportation Policy, 48(2), 101-115.
  32. Johnson, L. (2024). Government Initiatives for E-Bike Promotion: Case Studies and Analysis. Journal of Sustainable Development, 67(3), 150-165.

This study examined consumer perceptions toward electric bicycles (e-bikes) in the Delhi-NCR region of India. The research examined the level of awareness, perceived benefits, and barriers that influence purchase decisions. Primary data were collected from 150 respondents using a structured questionnaire and analysed using descriptive statistics in SPSS. Findings revealed that environmental friendliness and cost-effectiveness were the most significant motivators, while high initial purchase cost and limited charging infrastructure were major deterrents. The results highlight the need for targeted policy support, awareness campaigns, and infrastructure development to enhance e-bike adoption and promote sustainable urban mobility.

Keywords : E-Bikes, Consumer Perception, Delhi-NCR, Sustainable Transportation, Electric Vehicles, Purchase Decision, Environmental Benefits, Cost-Effectiveness, Battery Range, Charging Infrastructure.

CALL FOR PAPERS


Paper Submission Last Date
30 - November - 2025

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe