Authors : Sejal C. Kadu; Dr. Puja K. Gulhane

Volume/Issue : Volume 9 - 2024, Issue 5 - May

Google Scholar : https://tinyurl.com/2wm6j3at

Scribd : https://tinyurl.com/4xsarnkj

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAY2162

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Affiliate Marketing has become a popular way for individuals, especially young people, to make money online. However, there is a lack of awareness of the potential risks and ethical considerations associated with affiliate marketing. This study proposal aims to investigate the impact of affiliate marketing on the earning behavior of youth in Amravati City with a focus on understanding the level of awareness among the youth and factors influencing their participation in affiliate marketing programs. The study will also examine the ethical implications of affiliate marketing practices and suggest strategies to promote responsible earning behavior among youth in Amravati City. This study provides valuable insights that there is a significant lack of awareness of Affiliate Marketing among the youth in Amravati city.

Keywords : Affiliate Marketing, Youth Earning Behavior, Digital Marketing.

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