Authors : Dr. Maradon Drison; S. Susidharan

Volume/Issue : Volume 9 - 2024, Issue 9 - September

Google Scholar : https://tinyurl.com/23jfra3k

Scribd : https://tinyurl.com/592ry7af

DOI : https://doi.org/10.38124/ijisrt/IJISRT24SEP1403

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Industrial activities have had a devastating impact on the environment over the years, leading to severe ecological damage. This has resulted in a significant shift in consumer behavior, with customers now prioritizing sustainability and eco-friendliness when making purchases, forcing businesses to adapt their marketing strategies accordingly. Promoting sustainable economic growth is expected to be driven by green development, fueled by consumer demand for eco- friendly products and services. This phenomenon is called 'green consumerism, where consumers seek out goods and services created with environmentally sustainable practices, including recycling and resource conservation, to reduce their environmental footprint. The study was done with 30 participants who were randomly chosen from City for the study. This research investigates consumer behavior and decision-making processes regarding environmentally friendly products, predicated on the understanding that individual consumer choices are intimately tied to environmental degradation. The study recognizes that consumer behavior is a significant contributor to environmental problems, and without significant changes, current consumption patterns pose a profound threat to the environment and society at large in the long term.

Keywords : Consumerism, Green Products, Sustainability.

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