Authors : E. Rajesh

Volume/Issue : Volume 10 - 2025, Issue 8 - August

---

Google Scholar : https://tinyurl.com/yspv5zps

Scribd : https://tinyurl.com/2c9ktr7h

DOI : https://doi.org/10.38124/ijisrt/25aug313

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Note : Google Scholar may take 30 to 40 days to display the article.

---

Abstract : In today’s globally connected world, advertising plays a pivotal role in influencing consumer behavior and shaping brand identity. As international markets expand, the importance of advertisement translation has grown significantly. This study explores key features of advertising, the complexities involved in translating advertisements, and the translator’s crucial role in preserving the message’s intent and cultural relevance across different languages and regions.

Keywords : Advertisement, Translation, Image, Adaptation, Localization, Culture.

References :

1. Bo, T. (2014). A Study on Advertisement Translation Based on the Theory of Eco-Translatology. Journal of Language Teaching and Research, 5(3), 708–713. https://doi.org/10.4304/jltr.5.3.708-713
2. Christelle, K. F. (2013). The Translation of Advertisements: Issues of Semiotics, Symbolism and Persuasion. Unpublished Thesis. https://core.ac.uk/download/pdf/39670913.pdf
3. Smith, K. L. (2002). The Translation of Advertising Texts [Doctoral dissertation, University of Leeds]. White Rose eTheses Online. https://etheses.whiterose.ac.uk/3044/
4. Vermeer, H. J. (1978). Skopos and Commission in Translational Action. Cited in: Zhu, Z. (2023). Advertising Translation from Skopos Theory. Asian Journal of Humanities and Social Sciences, 6(6), 109–113. https://doi.org/10.25236/AJHSS.2023.060620
5. Zhu, Z. (2023). Advertising Translation from Skopos Theory. Asian Journal of Humanities and Social Sciences, 6(6), 109–113.