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Authors : Padmaja Peram, Dr Bala Koteswari.

Volume/Issue :-
 Volume 3 Issue 7

Google Scholar :-
 https://goo.gl/DF9R4u

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https://goo.gl/NPtcwR

Thomson Reuters :- https://goo.gl/3bkzwv

This paper revolves around the concept of startups in Bangalore. Start-ups are mostly formed based on creative and innovative ideas and grow to get success. Startup companies are newly born companies which struggle for existence due to some challenges. The basic purpose of this paper is to put some light on the challenges faced by those start-ups and challenges are like building team, lack of hiring, lack of customer awareness, less resource availability etc. An attempt is made to review the literature based on Secondary data collected from various websites, journals, newspaper articles etc. and the challenges faced by the start-ups and proposed some suggestions and strategies to cope up those challenges. This study is conducted among 50 start-ups which are related to information technology located in Bangalore electronic document is a “live” template and already defines the components of your paper [title, text, heads, etc.] in its style sheet.
Keywords:- Start-ups, challenges and strategies.