A study on Consumer Buying Behaviour towards Electric Vehicle


Authors : Ishika Ranjan; Sawan Kumar Jha; Shuvam Mondal

Volume/Issue : Volume 7 - 2022, Issue 6 - June

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3I9Mpkz

DOI : https://doi.org/10.5281/zenodo.6789476

The research will be focusing on the consumer demand for electronic vehicles by looking at the impact of consumer innovation and concerns on the functional capabilities of electronic vehicles over their preferences. A conceptual framework is devised and implemented that comprises measures of innovativeness at an adoption level, based on an assessment of technology ownership and a cohort of psychological and social factors. With the ongoing depletion of fossil fuel and price hikes, an alternative to power vehicles is required. Electric vehicles are being introduced by India's automobile industry as a solution to the industry and environment. Despite the government enacting electronic vehicle policies, the current market penetration of electronic vehicles is very low. Consumer buying behaviour along with their perceptions towards electric vehicles in India will be examined in this paper. The research will be based on primary and secondary data. The data will be collected by a questionnaire and a small market survey. The target for the data collection will be two-wheeler OEM dealers, students, working employees. The target end consumer will be from tier 1 and tier 2 cities. A. Objective of the study To understand the buying behavior of consumers towards electric vehicles. To recognize the important parameters affecting consumers’ vehicle purchasing decisions. To understand the growth of electric vehicles industry in India. To recognize consumers’perceptionof internal combustion engines. B. Hypothesis There is no association between fuel price hikes and owning an electric vehicle. There is no association between protecting environment campaigns and owning an electric vehicle. There is no association between age group, education qualification, and awareness about electric vehicles.

Keywords : Electronic vehicles, consumer innovation, technology ownership, fossil fuel, consumer perception, environment, government policies, market penetration, buying behaviour.

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