Authors :
Vinay S; Dr. Susheela Devi B Devru
Volume/Issue :
Volume 10 - 2025, Issue 8 - August
Google Scholar :
https://tinyurl.com/4d6c6n8e
Scribd :
https://tinyurl.com/4x8fjkec
DOI :
https://doi.org/10.38124/ijisrt/25aug1488
Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.
Note : Google Scholar may take 30 to 40 days to display the article.
Abstract :
This study examines the connection between employee engagement efforts and overall job satisfaction at Athomz
Trendz Private Limited. It highlights how important engagement practices are in improving employee morale, motivation,
and productivity. Researchers conducted a structured survey among employees to gauge their views on engagement
programs. They used statistical analysis to test the link between engagement efforts and job satisfaction levels. The results
show a positive and significant relationship, supporting the alternative hypothesis. The findings indicate that well-planned
engagement initiatives play a key role in job satisfaction and employee retention. The study also points out the importance
of recognition, communication, and opportunities for career development. Recommendations include boosting engagement
strategies to promote long-term growth for the organization. This research offers practical insights for HR managers looking
to build a motivated workforce. Overall, the study helps clarify the strategic importance of engagement in today’s
organizations.
Keywords :
Employee Engagement, Job Satisfaction, Organizational Commitment, Work-Life Balance, Recognition and Rewards, Training and Development, Employee Retention, Workplace Culture, Motivation, Human Resource Practices.
References :
- Choudhary, A., & Jain, R. (2024). Employee Engagement in Remote Work: A JD-R Model Approach.
- Shaikh, F., & Srivastava, A. (2024). Drivers of Employee Engagement in Indian IT Firms.
- Priyanti, L., et al. (2025). Transformational Leadership, Culture, and Engagement.
- Ohri, R., & Dutta, S. (2024). Workplace Spirituality and Employee Engagement.
- Barceló, G., & Huluka, H. (2024). Employee Engagement and Organizational Performance in Education.
- Baruah, R., Raju, P., & Sachdeva, A. (2023). Bibliometric Analysis of Employee Engagement Research.
- Sadeghi, M. (2024). AI-Driven HR Tools and Employee Engagement.
This study examines the connection between employee engagement efforts and overall job satisfaction at Athomz
Trendz Private Limited. It highlights how important engagement practices are in improving employee morale, motivation,
and productivity. Researchers conducted a structured survey among employees to gauge their views on engagement
programs. They used statistical analysis to test the link between engagement efforts and job satisfaction levels. The results
show a positive and significant relationship, supporting the alternative hypothesis. The findings indicate that well-planned
engagement initiatives play a key role in job satisfaction and employee retention. The study also points out the importance
of recognition, communication, and opportunities for career development. Recommendations include boosting engagement
strategies to promote long-term growth for the organization. This research offers practical insights for HR managers looking
to build a motivated workforce. Overall, the study helps clarify the strategic importance of engagement in today’s
organizations.
Keywords :
Employee Engagement, Job Satisfaction, Organizational Commitment, Work-Life Balance, Recognition and Rewards, Training and Development, Employee Retention, Workplace Culture, Motivation, Human Resource Practices.
