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A Study on Investors Perception of Investing in the Stock Market


Authors : Pithiya Geeta

Volume/Issue : Volume 11 - 2026, Issue 6 - June

Google Scholar : https://tinyurl.com/32yyrk7x

Scribd : https://tinyurl.com/34hwsdh6

DOI : https://doi.org/10.38124/ijisrt/26jun1968

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Abstract : The stock market has become one of the most preferred investment avenues for wealth creation, making it essential to understand investors' perceptions and the factors influencing their investment decisions. This study aims to examine investors' perception of investing in the stock market and identify the major factors affecting their investment behaviour. A descriptive research design was adopted, and primary data were collected from 107 investors in Rajkot using a structured questionnaire through Google Forms. Convenience sampling was used for data collection, while percentage analysis and the Chi-square test were applied for data analysis. The findings reveal that return on investment, capital appreciation, financial knowledge, and advice from friends, relatives, and financial advisors significantly influence investment decisions Keywords: Investor Perception, Stock Market Investment, Investment Decision, Risk Perception, Financial Literacy, Investment Behaviour, Wealth Creation, Return on Investment (ROI), Stock Market Volatility, Long-Term Investment.

References :

  1. Jacob, J. (2025). A Subjective Perspective on Investment Decision-Making Amidst Global Economic Dynamics. International Journal. https://eijbms.com/index.php/ms/article/view/283
  2. Kumar, N. T. S., & Mayya, S. (2024). A Systematic Review on the Factors Influencing Investors' Decision Towards Investment in Shares. https://www.researchgate.net/publication/381359527_A_Systematic_Review_on_the_Factors_Influencing_Investors_Decision_Towards_Investment_in_Shares
  3. Gera, V., & Goel, P. (2024). Impact of Expert Recommendations on Stock Market Investment. International Journal of Multidisciplinary Innovation and Research Methodology, 3(1), 35–41.
  4. Parmar, S. J., & Pravin, M. P. (2024). Perception of Generation Z on Stock Market Investment in Rajkot City.
  5. Sharath, S., & Muruganandam, S. S. (2023). A Study on Investors' Perception Towards Investment in Shares at Coimbatore City. International Research Journal of Modernization in Engineering Technology and Science, 5(9). https://www.irjmets.com/uploadedfiles/paper//issue_9_september_2023/44722/final/fin_irjmets1695125106.pdf
  6. Gujrathi, V., & Gouda, S. K. (2023). Investor Behaviour and Stock Market Perception. https://www.econjournals.com/index.php/ijefi Lonare, A., & Chotaliya, M. (2022). Factors Affecting Investment Decisions of Young Investors. Rao, M., Dharia, S., & Solanki, N. (2022). Investor Awareness and Stock Market Investment.
  7. Prasad, R. (2022). Factors Influencing Investors' Attitude Towards Stock Market Investment. Teoh, K. B., Perez-Restrepo, C., & Carolina. (2021). Investor Perception Towards Stock Market Investment Across Malaysia, Indonesia and India.
  8. Kothari, C. R. (2004). Research Methodology: Methods and Techniques (2nd ed.). New Age International Publishers. https://www.newagepublishers.com
  • Web References
  1. Groww. (n.d.). Securities and Exchange Board of India (SEBI). https://groww.in/p/sebi-securities-and-exchange-board-of-india Strike. (n.d.). History of the Stock Market. https://www.strike.money/stock-market/history
  2. Marathi Charoli. (n.d.). A Brief History of the Stock Market in India. https://www.marathicharoli.com/a-brief-history-of-the-stock-market-in-india Wikipedia. (n.d.). Stock Market. https://en.wikipedia.org/wiki/Stock_market
  3. SEBI. (n.d.). Securities and Exchange Board of India. https://www.sebi.gov.in National Stock Exchange of India. (n.d.). https://www.nseindia.com Bombay Stock Exchange. (n.d.). https://www.bseindia.com Google Forms. (n.d.).
  4. Research Questionnaire. https://forms.gle/MW47bomscuP6Gjc16 Sentral Education. (2021). Research Paper. https://www.sentral.edu.my/wp-content/uploads/2021/12/3.pdf
  5. IJCRT. (2023). Research Paper. https://ijcrt.org/papers/IJCRT2302613.pdf

The stock market has become one of the most preferred investment avenues for wealth creation, making it essential to understand investors' perceptions and the factors influencing their investment decisions. This study aims to examine investors' perception of investing in the stock market and identify the major factors affecting their investment behaviour. A descriptive research design was adopted, and primary data were collected from 107 investors in Rajkot using a structured questionnaire through Google Forms. Convenience sampling was used for data collection, while percentage analysis and the Chi-square test were applied for data analysis. The findings reveal that return on investment, capital appreciation, financial knowledge, and advice from friends, relatives, and financial advisors significantly influence investment decisions Keywords: Investor Perception, Stock Market Investment, Investment Decision, Risk Perception, Financial Literacy, Investment Behaviour, Wealth Creation, Return on Investment (ROI), Stock Market Volatility, Long-Term Investment.

Paper Submission Last Date
31 - July - 2026

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