A Study on Marketing of Cucumber and Post Harvest Management in Prayagraj District of Uttar Pradesh


Authors : Devansh; Dr. Ashish Samarpit Noel

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/yayc2ew2

DOI : https://doi.org/10.5281/zenodo.8084845

Abstract : The Present study entitled “a study on marketing of cucumber and post harvest management in prayagraj district of uttar pradesh.” Was conducted in the year 2022- 2023 with a sample of 120 respondents. In the present study it has been revealed the maximum number of respondents under farm size category respondents having are under small farmer, followed by medium farmer, Semi medium farmer, marginal farmer and large farmer. Under age category maximum respondents are under young age group, followed by medium age group and old age group. Under education category 78 respondents were illiterate out of total sample and 42 were literate under various category. In gender category it has been noticed that majorly the men were involved in the farming as compared to female out of total selected sample. In caste category maximum respondents were under general caste category followed by OBC caste category, and SC/ST category. In family type category it has been noticed that maximum respondents were living in nuclear family followed by respondents living in joint family. In religion category it has been found maximum of the respondents were Hindu, followed by Muslim and Christian. In objective two In channel preference of buying and selling of cucumber it was revealed that among three channel majority of respondents were preferring channel -3 followed by channel 2 and channel 1.

Keywords : Cucumber, Marketing Channels, Price Spread, Marketing Efficiency, Marketing Margin.

The Present study entitled “a study on marketing of cucumber and post harvest management in prayagraj district of uttar pradesh.” Was conducted in the year 2022- 2023 with a sample of 120 respondents. In the present study it has been revealed the maximum number of respondents under farm size category respondents having are under small farmer, followed by medium farmer, Semi medium farmer, marginal farmer and large farmer. Under age category maximum respondents are under young age group, followed by medium age group and old age group. Under education category 78 respondents were illiterate out of total sample and 42 were literate under various category. In gender category it has been noticed that majorly the men were involved in the farming as compared to female out of total selected sample. In caste category maximum respondents were under general caste category followed by OBC caste category, and SC/ST category. In family type category it has been noticed that maximum respondents were living in nuclear family followed by respondents living in joint family. In religion category it has been found maximum of the respondents were Hindu, followed by Muslim and Christian. In objective two In channel preference of buying and selling of cucumber it was revealed that among three channel majority of respondents were preferring channel -3 followed by channel 2 and channel 1.

Keywords : Cucumber, Marketing Channels, Price Spread, Marketing Efficiency, Marketing Margin.

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