Authors :
Lakshya Shah; Harsh Sahalot; Dr. Sushmita Singh
Volume/Issue :
Volume 8 - 2023, Issue 2 - February
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3KFDUkc
DOI :
https://doi.org/10.5281/zenodo.7680925
Abstract :
Hospitals face numerous challenges in
attracting patients and maintaining their loyalty. To
increase footfall, hospitals must adopt various marketing
strategies, including digital marketing, public relations,
and community engagement. This research paper aims
to provide a comprehensive analysis of the marketing
strategies used by a hospital to increase footfall, and how
these strategies impact patient satisfaction and loyalty.
The research was conducted by conducting a survey of
patients who have recently visited the hospital, and
analyzing the data collected from the survey. The results
of the survey show that the use of digital marketing,
public relations, and community engagement strategies
have a significant impact on the increase of footfall.
Private hospitals play a crucial role in the healthcare
system, and their success depends on effective marketing
strategies. This study also aims to examine the marketing
strategies used by private hospitals and to analyze their
effectiveness in attracting and retaining patients. It also
represents recommendations for private hospitals to
improve their marketing efforts
Keywords :
Satisfaction, Strategies, Marketing, Private Hospitals, Relations, Footfalls, Fidelity, Gujarat.
Hospitals face numerous challenges in
attracting patients and maintaining their loyalty. To
increase footfall, hospitals must adopt various marketing
strategies, including digital marketing, public relations,
and community engagement. This research paper aims
to provide a comprehensive analysis of the marketing
strategies used by a hospital to increase footfall, and how
these strategies impact patient satisfaction and loyalty.
The research was conducted by conducting a survey of
patients who have recently visited the hospital, and
analyzing the data collected from the survey. The results
of the survey show that the use of digital marketing,
public relations, and community engagement strategies
have a significant impact on the increase of footfall.
Private hospitals play a crucial role in the healthcare
system, and their success depends on effective marketing
strategies. This study also aims to examine the marketing
strategies used by private hospitals and to analyze their
effectiveness in attracting and retaining patients. It also
represents recommendations for private hospitals to
improve their marketing efforts
Keywords :
Satisfaction, Strategies, Marketing, Private Hospitals, Relations, Footfalls, Fidelity, Gujarat.
