Authors :
Nimit Sheetal Rajesh Sachde; Maks Shobha Anil Makwana
Volume/Issue :
Volume 9 - 2024, Issue 11 - November
Google Scholar :
https://tinyurl.com/t8axcw78
Scribd :
https://tinyurl.com/pnyseb9s
DOI :
https://doi.org/10.5281/zenodo.14292288
Abstract :
This research paper delves into the role of
media in shaping sports culture in India through a
comprehensive data analysis. With responses from
participants, the study investigates the demographics of
the respondents, their media consumption habits,
perceptions of media influence on sports culture, and the
observed changes in recent years. The findings contribute
to a nuanced understanding of how media, including
television, online platforms, and social media, shapes the
narratives, perceptions, and engagement with sports in
the Indian context.
Keywords :
In order to comprehend the profound impact that traditional and digital media channels have on the shaping, dissemination, and perpetuation of sports culture in India, this research paper delves into the intricate relationship between media and sports culture. The review utilizes a thorough methodology, joining subjective and quantitative strategies to examine the diverse manners by which media impacts public insights, competitor stories, and generally speaking commitment with sports.
References :
- Singh, A., & Gupta, R. (2020). The Influence of Television and Digital Media on Cricket Culture in India.
- Mehta, S., & Sharma, P. (2018). Social Media and the Transformation of Sports Fandom in India.
- Mishra, S., & Das, A. (2017). Role of Sports Journalism in Shaping Public Perception of Indian Athletes.
- Kumar, R., & Verma, N. (2019). The Commercialization of Indian Premier League (IPL) and Its Impact on Sports Culture.
- Sengupta, D., & Bhattacharya, A. (2021). Gender Representation in Indian Sports Media: A Critical Analysis.
- Verma, S., & Chatterjee, R. (2016). The Impact of Sports Sponsorship by Indian Brands on Sports Culture.
- Roy, A., & Sen, K. (2018). Television Broadcast Rights and the Globalization of Indian Sports.
- Patel, M., & Desai, H. (2020). The Influence of Digital Media on Emerging Sports in India.
This research paper delves into the role of
media in shaping sports culture in India through a
comprehensive data analysis. With responses from
participants, the study investigates the demographics of
the respondents, their media consumption habits,
perceptions of media influence on sports culture, and the
observed changes in recent years. The findings contribute
to a nuanced understanding of how media, including
television, online platforms, and social media, shapes the
narratives, perceptions, and engagement with sports in
the Indian context.
Keywords :
In order to comprehend the profound impact that traditional and digital media channels have on the shaping, dissemination, and perpetuation of sports culture in India, this research paper delves into the intricate relationship between media and sports culture. The review utilizes a thorough methodology, joining subjective and quantitative strategies to examine the diverse manners by which media impacts public insights, competitor stories, and generally speaking commitment with sports.
