A Study on two Wheelers Buying of Customer Satisfaction


Authors : G. Kothandapani, V.Balakrishnan, Ann Mariya James

Volume/Issue : Volume 2 - 2017, Issue 5 - May

Google Scholar : https://goo.gl/uSRco8

Scribd : https://goo.gl/mevX3r

Thomson Reuters ResearcherID : https://goo.gl/3bkzwv

The origin of Indian Two wheelers market, we think of old and stodgy Vespa based models of scooters and Japanese models of motorcycles, but now in the era of globalization the situation has completely changed as the many industries are sizzling hot with continuous poaching of scooters by motorcycles as well as regular launching of new models of motor bikes. Earlier the shelf life of models was in tune of 10-15 years but now it has come down drastically due to intense competition in motor bike industry. Hero Honda is trying to save its dominance in motorbike market from rigorous attacks of Bajaj Auto and TVS while Bajaj Auto is changing its portfolio by heavy inclusion of motorcycles in it. In this battle LML Group, Kinetic Group, Yamaha Motors, Honda Motors and Royal Enfield are also trying to provide something new to the customers.

Keywords : Analysis of two wheelers, customer satisfaction and manufacturing company.

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