Authors :
Abhishek Tibrewal; Zarafshaan Malaika Nadeem
Volume/Issue :
Volume 7 - 2022, Issue 11 - November
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://bit.ly/3n1nady
DOI :
https://doi.org/10.5281/zenodo.7749726
Abstract :
Consumer Purchase Behaviour is one of the
most sought-after fields of study in the Marketing
analytics sector, since it enables companies to better
understand their customers' purchasing behaviours,
resulting in more revenues at a rapid growth rate. In
today's environment, marketing isn't just about using
simple tools and strategies for promotional goals; it also
involves getting to know your customers on a deeper
level and effectively predicting their next move.
Companies that can anticipate with more precision are
those who are leading global market trends, and with a
deeper understanding, they are even inventing their
own trends. One of the best places to see the impact of
these tactics is through e- marketing. The study will
look into the numerous Emarketing tools and tactics, as
well as the influence of consumer buying behaviour on
them. The growth of Internet usage has introduced a
new way of marketing and distributing products and
services. The consumer may purchase the product of
their choice with just a few clicks, so the Internet has
been shown to be time-saving and convenient.
Consumer behaviour towards E-marketing is presented
systematically in this paper. The main objective of the
study is to analyse the consumer perceptions of Emarketing on the basis of the findings of the study. The
study is based on both primary & secondary data. The
pandemic situation has been taken into account and
primary data will be done by knowing Customer
Perception towards E-Marketing through survey and
secondary data will be taken from reference paper.
Both primary & secondary data will be analysed to
compare the consumer perception of the E-Marketing
field in the post-pandemic situation. With increased
internet literacy, India's prospects for online marketing
are increasing. Flipkart, Myntra, Amazon, Ajio are few
of the E-commerce companies impacting the Consumer
Perceptions towards E-Marketing field.
Keywords :
Consumer Purchase behaviour, E-marketing, Consumer Perception.
Consumer Purchase Behaviour is one of the
most sought-after fields of study in the Marketing
analytics sector, since it enables companies to better
understand their customers' purchasing behaviours,
resulting in more revenues at a rapid growth rate. In
today's environment, marketing isn't just about using
simple tools and strategies for promotional goals; it also
involves getting to know your customers on a deeper
level and effectively predicting their next move.
Companies that can anticipate with more precision are
those who are leading global market trends, and with a
deeper understanding, they are even inventing their
own trends. One of the best places to see the impact of
these tactics is through e- marketing. The study will
look into the numerous Emarketing tools and tactics, as
well as the influence of consumer buying behaviour on
them. The growth of Internet usage has introduced a
new way of marketing and distributing products and
services. The consumer may purchase the product of
their choice with just a few clicks, so the Internet has
been shown to be time-saving and convenient.
Consumer behaviour towards E-marketing is presented
systematically in this paper. The main objective of the
study is to analyse the consumer perceptions of Emarketing on the basis of the findings of the study. The
study is based on both primary & secondary data. The
pandemic situation has been taken into account and
primary data will be done by knowing Customer
Perception towards E-Marketing through survey and
secondary data will be taken from reference paper.
Both primary & secondary data will be analysed to
compare the consumer perception of the E-Marketing
field in the post-pandemic situation. With increased
internet literacy, India's prospects for online marketing
are increasing. Flipkart, Myntra, Amazon, Ajio are few
of the E-commerce companies impacting the Consumer
Perceptions towards E-Marketing field.
Keywords :
Consumer Purchase behaviour, E-marketing, Consumer Perception.
