Augmented reality (AR) works on integration
of digital content with real-world object in real time.
Enhanced reality allows direct access in real time to
implicit and context-related information. Enhanced
reality enhances our understanding of the world through
the enrichment of the true environments of what we see,
feel and hear. With every passing year, the e-commerce
industry grows rapidly today. With the advent of
increased market reality, not only e-commerce
companies, but other enterprises can be regarded as at
the queue to give their customers the greatest experience
using technology. The notion of Augmented reality has
been of considerable benefit to the firms as they help
present the customer with a real time experience of the
product to their customers and thereby lessening the
dilemma that the customer experienced earlier.
Enhanced reality applications can do a lot to eliminate ecommerce purchases' uncertainty. They let buyers
visualize the product in the context of their physical
space. This understanding is possible through structured
analysis of present AR technology and the following
research papers and how features including Model
Rendering , Target Detection ,Dynamic contextualization
affect the user experience.
Keywords : Shopping , AR , Solution Approach, Model Rendering , Target Detection ,Dynamic Contextualization.