Authors :
Mikhratunnisa; Nova Adhitya Ananda
Volume/Issue :
Volume 6 - 2021, Issue 12 - December
Google Scholar :
http://bitly.ws/gu88
Scribd :
https://bit.ly/31IbJNz
Abstract :
Purchasing online is one of the numerous
advantages made possible by technological advancements.
Convenience, like two sides of a coin, can make it easier
for customers to purchase, but there are still issues with
consumer trust. This study seeks to ascertain consumer's
purchase intentions as they are impacted by online
customer reviews and customer ratings based on trust.
The research sample consisted of 203 respondents who
were chosen using the purposive sampling approach.
With the assistance of Smart PLS software, the analytical
tool employs structural equation modeling (SEM).
According to the study's findings, consumer trust may be
developed through the use of customer reviews and
ratings, which will pique customers' interest in buying
Keywords :
Purchase intention, online customer review, customer rating and trust.
Purchasing online is one of the numerous
advantages made possible by technological advancements.
Convenience, like two sides of a coin, can make it easier
for customers to purchase, but there are still issues with
consumer trust. This study seeks to ascertain consumer's
purchase intentions as they are impacted by online
customer reviews and customer ratings based on trust.
The research sample consisted of 203 respondents who
were chosen using the purposive sampling approach.
With the assistance of Smart PLS software, the analytical
tool employs structural equation modeling (SEM).
According to the study's findings, consumer trust may be
developed through the use of customer reviews and
ratings, which will pique customers' interest in buying
Keywords :
Purchase intention, online customer review, customer rating and trust.
