Authors : Olasunkanmi Adesanya Ogunade

Volume/Issue : Volume 11 - 2026, Issue 2 - February

Google Scholar : https://tinyurl.com/ymd97v8z

Scribd : https://tinyurl.com/2y95uh5j

DOI : https://doi.org/10.38124/ijisrt/26feb886

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Abstract : In a digital landscape saturated with synthetic media, the Trust Velocity Gap (TVG) the temporal lag between initial brand exposure and consumer commitment poses a significant barrier to entry for high-stakes service providers. This paper synthesises the Triple Lock Framework with the Theory of Reasoned Action (TRA) to analyse how cinematic background cues function as central cognitive heuristics. Temporal Authority, operationalised as cinematography, acts as a catalyst within the TRA model, modifying attitudes and subjective norms more rapidly than traditional static media. By leveraging the Visual Lock to secure digital provenance, brands can mitigate the scepticism characteristic of the Generative Age, effectively closing the TVG and accelerating behavioural intent. This expanded framework positions visual provenance and algorithmic authority as central pillars in digital branding strategy.

Keywords : Triple Lock Framework, Theory of Reasoned Action (TRA), Trust Velocity Gap (TVG), Cinematic Provenance, Visual Heuristics, Digital Media Strategy, Generative Age, Digital Authority, Attitude, Subjective Norms, Behavioural Intent.

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