Agenda for Research Trends in Digital Marketing: A Conceptual Framework and its Review


Authors : Hansika Jain

Volume/Issue : Volume 8 - 2023, Issue 6 - June

Google Scholar : https://bit.ly/3TmGbDi

Scribd : https://tinyurl.com/3h4m6963

DOI : https://doi.org/10.5281/zenodo.8103958

Abstract : It is to describe and develop a conceptual framework for research in trends in digital marketing that showcase the key points in the process of marketing as well as in the marketing strategy process where digital upbringing technologies are having and will have a revelatory impact. Using the framework we are organizing the development and surviving research all around the elements and touch points that comprise the framework and review that the research literature in its widely defined digital space marketing. We are outlining the evolving issues and in around the key points and the associated questions for the future research. Finally, we are integrating these identified questions and try to set a research agenda for future research in trend of digital marketing for the examination of the issues from the perception of the firm.

It is to describe and develop a conceptual framework for research in trends in digital marketing that showcase the key points in the process of marketing as well as in the marketing strategy process where digital upbringing technologies are having and will have a revelatory impact. Using the framework we are organizing the development and surviving research all around the elements and touch points that comprise the framework and review that the research literature in its widely defined digital space marketing. We are outlining the evolving issues and in around the key points and the associated questions for the future research. Finally, we are integrating these identified questions and try to set a research agenda for future research in trend of digital marketing for the examination of the issues from the perception of the firm.

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