Authors : Dr. Y. Arundhathi.

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 Volume 3 Issue 7

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Changing consumption patterns, high income levels, urbanisation, Globalisation female employment have set the diversification in agriculture. Changing dietary habits of the people increased the consumption of high value commodities like fruits, vegetables, live stock etc., had increased the demand for processed and semi processed items. In response to these change and export competiveness, the Indian food system undergoing structural change. In India agriculture is dominated by small holders. The challenge here is how to link the small farmers with the emerging changes in markets and consumption patterns. While cooperatives have had a long legacy in India in some cases, been successful in bringing farmers under one network. By 2025 the value addition of food products is expected to increase from 8% to 35%. Fresh Fruit and Vegetable processing is also expected to increase from 2% to 25% of total production by 2025. In this context there is a need for institutions like Cooperatives, Grower associations and contract forming which increases large scale production and marketing in agriculture. In this paper I have examined the growth of high value agriculture, the share of small holders in high value agriculture and some success stories of institutions in promoting high value agriculture.