Authors :
Olusegun Obasun
Volume/Issue :
Volume 8 - 2023, Issue 1 - January
Google Scholar :
https://bit.ly/3IIfn9N
Scribd :
https://bit.ly/3YVCVjS
DOI :
https://doi.org/10.5281/zenodo.7649864
Abstract :
There is a growing fascination among
corporate leaders with workplace culture as a means for
boosting performance and providing competitive
advantage. Organizational study experts have
established that an organization's long-term
sustainability, profitability, turnover and commitment
are significantly affected by organizational culture, and
organizational culture and strategy are related.
According to a Forbes study, 92% of executives believe
that improving the Firm's organizational culture would
improve a Firm's value. Experience has shown that
many corporate leaders need help understanding how
culture could aid the building of a high-performing
organization and thus ignore it. Time and time again,
many failure-proof detailed strategies and tactical plans
fail because leaders do not appreciate the power and
dynamics of culture in enabling firm success. The
question, then, is, how can an organization ensure that
its culture supports the actualization of its strategy? Are
culture and strategy independent or complementary
approaches to increasing an organization's
success? This paper has promoted the understanding of
organizational culture and how it could align the
operating cultures of organizations with their business
strategies to achieve competitive advantage and
stimulate higher performance. It also demonstrated that
a strong culture drives positive organizational outcomes
when aligned with strategy and leadership.
There is a growing fascination among
corporate leaders with workplace culture as a means for
boosting performance and providing competitive
advantage. Organizational study experts have
established that an organization's long-term
sustainability, profitability, turnover and commitment
are significantly affected by organizational culture, and
organizational culture and strategy are related.
According to a Forbes study, 92% of executives believe
that improving the Firm's organizational culture would
improve a Firm's value. Experience has shown that
many corporate leaders need help understanding how
culture could aid the building of a high-performing
organization and thus ignore it. Time and time again,
many failure-proof detailed strategies and tactical plans
fail because leaders do not appreciate the power and
dynamics of culture in enabling firm success. The
question, then, is, how can an organization ensure that
its culture supports the actualization of its strategy? Are
culture and strategy independent or complementary
approaches to increasing an organization's
success? This paper has promoted the understanding of
organizational culture and how it could align the
operating cultures of organizations with their business
strategies to achieve competitive advantage and
stimulate higher performance. It also demonstrated that
a strong culture drives positive organizational outcomes
when aligned with strategy and leadership.
