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Alleviating Generative AI Anxiety in the Workplace: An Empirical Investigation of Digital Literacy, Self-Efficacy, and Job Performance in Bangladesh


Authors : Dr. Md. Jahangir Sadat; Dr. A. S. M. Sarfaraz Nawaz

Volume/Issue : Volume 11 - 2026, Issue 6 - June


Google Scholar : https://tinyurl.com/5h4h3y5r

Scribd : https://tinyurl.com/24fyyf3m

DOI : https://doi.org/10.38124/ijisrt/26jun1055

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Abstract : The rapid integration of Generative Artificial Intelligence (GenAI) technologies into organizational processes has transformed workplace practices while simultaneously generating concerns among employees regarding job displacement, skill obsolescence, and technological uncertainty. Although Generative AI offers substantial opportunities for enhancing productivity and innovation, employees frequently experience AI-related anxiety that may adversely affect workplace outcomes. Despite growing scholarly attention to AI adoption, limited empirical evidence exists concerning the mechanisms through which organizations can alleviate Generative AI anxiety, particularly in emerging economies such as Bangladesh. This study investigates the influence of digital literacy and self-efficacy on Generative AI anxiety and examines their subsequent effects on employee job performance. Drawing upon Social Cognitive Theory (SCT) and the Technology Acceptance Model (TAM), the study proposes and tests a conceptual framework linking digital literacy, self-efficacy, Generative AI anxiety, and job performance. A quantitative research design was employed, and data were collected through a structured questionnaire from 150 employees working in diverse industries, including banking, telecommunications, information technology, education, and manufacturing organizations in Bangladesh.

Keywords : Generative Artificial Intelligence, AI Anxiety, Digital Literacy, Self-Efficacy, Job Performance, Workplace Technology, Social Cognitive Theory, PLS-SEM.

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The rapid integration of Generative Artificial Intelligence (GenAI) technologies into organizational processes has transformed workplace practices while simultaneously generating concerns among employees regarding job displacement, skill obsolescence, and technological uncertainty. Although Generative AI offers substantial opportunities for enhancing productivity and innovation, employees frequently experience AI-related anxiety that may adversely affect workplace outcomes. Despite growing scholarly attention to AI adoption, limited empirical evidence exists concerning the mechanisms through which organizations can alleviate Generative AI anxiety, particularly in emerging economies such as Bangladesh. This study investigates the influence of digital literacy and self-efficacy on Generative AI anxiety and examines their subsequent effects on employee job performance. Drawing upon Social Cognitive Theory (SCT) and the Technology Acceptance Model (TAM), the study proposes and tests a conceptual framework linking digital literacy, self-efficacy, Generative AI anxiety, and job performance. A quantitative research design was employed, and data were collected through a structured questionnaire from 150 employees working in diverse industries, including banking, telecommunications, information technology, education, and manufacturing organizations in Bangladesh.

Keywords : Generative Artificial Intelligence, AI Anxiety, Digital Literacy, Self-Efficacy, Job Performance, Workplace Technology, Social Cognitive Theory, PLS-SEM.

Paper Submission Last Date
31 - July - 2026

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