An Analysis of Legislative Protection Provided to Consumer Trust by Product Safety and Product Liability And a Brief Analysis of Consumer Protection Act 2019

Authors : Pragati Raj

Volume/Issue : Volume 5 - 2020, Issue 1 - January

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Trust is a basic essential element of every human interaction. In every passing moment we enter into a new transaction or interaction. Some of these interactions are of an extremely personal nature. In every such interaction taking place between a consumer and a supplier, there is a need for existence of consumer trust. In such transactions consumer in the vulnerable class whose trust if breached will be most prone to exploitation of its vulnerability. This consumer trust is directly proportionate to the product safety and product liability legislations of any country. Despite there being a number of legislations protecting consumer rights, these legislation are still very weak due to which a breach of consumer trust can be witnessed every now and then. This article attempts to evaluate the concept of consumer trust and its relation with consumer commitment and consumer satisfaction. This article will also try to understand how closely related, the consumer trust and product safety are to each other and wherever product safety is discussed product liability cannot be dismissed. It also seeks to establish, how consumer satisfaction is antecedent to consumer trust and how consumer commitment is precedent to consumer trust. This article also focuses upon how the consumer trust is being protected by Indian legislation in the form of protection of certain basic consumer rights and protection of product safety by imposing product liability.

Keywords : Consumer Trust, Consumer Commitment, Consumer Satisfaction, Product Liability, Product Safety, United Nations Guidelines For Consumer Protection, Consumer Protection Act 1986, Consumer Protection Act 2019.


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30 - June - 2023

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