Authors : Dr. S Thirumal; Deesha Nahar P

Volume/Issue : Volume 9 - 2024, Issue 3 - March

Google Scholar : https://tinyurl.com/mrxabpkh

Scribd : https://tinyurl.com/3unnkzs7

DOI : https://doi.org/10.38124/ijisrt/IJISRT24MAR232

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Abstract : Establishing the effect of online media (e- Paper) on print media (hard copy) newspaper sales is the major goal of the study. As is well known, in the past, people relied heavily on the newspaper to keep up with events in the world. People used to wait for the newspapers, and some even carried them with them. However, when technology underwent a significant transformation, smartphones proliferated on the market and news-related apps were created. As a result, people became less interested in newspapers. The study investigated how digital platforms such as Facebook, Twitter, Instagram, and others have affected printed media (newspapers). The information is gathered through in-depth questionnaires, and it demonstrates the decline in print media circulation.

Keywords : Digital Media, Print Media, Social Media, Newspaper and Magazines.