Authors : Rakesh Kumar; Barkha Samania; Dr. Rajeev Kumar Sharma

Volume/Issue : Volume 11 - 2026, Issue 4 - April

Google Scholar : https://tinyurl.com/yxx7x6rr

Scribd : https://tinyurl.com/3pv3939u

DOI : https://doi.org/10.38124/ijisrt/26apr300

Note : A published paper may take 4-5 working days from the publication date to appear in PlumX Metrics, Semantic Scholar, and ResearchGate.

Abstract : Artificial Intelligence (AI) has become a game changer in the digital media sector, changing how content is created, enhanced, and distributed. Modern digital media platforms increasingly rely on AI-driven techniques to automate creative workflows, improve content quality, and personalize user experiences. This paper investigates the impact of AI on digital media content creation, focusing on AI-assisted text, image, video, and audio generation. A qualitative research approach based on existing literature and secondary data analysis is employed to examine the advantages, challenges, and ethical implications of AI-generated media. The study highlights how AI enhances productivity, reduces production costs, and democratizes creativity, while also raising concerns related to authenticity, intellectual property, and algorithmic bias. The findings emphasize the need for responsible AI adoption to ensure transparency, trust, and ethical compliance in digital media ecosystems.

Keywords : Artificial Intelligence, Digital Media Platforms, Content Creation Systems, Machine Learning Models, Ethical Implications.

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