This study will determine the marketing strategies of Taste from the Greens for luring and keeping customers. The goal of this paper is to determine the goods offered and the marketing strategies used by the Tastes from the Greens Guimba branch. Scheduled interview and survey questionnaires were used to collect data from employees and customers of Tastes from the Greens Guimba branch. Descriptive method is used which focuses on the business strategy in relation to success and quality management at Tastes from the Greens Guimba. The study shows the age bracket of consumers of the milk tea products and also reveals that there were no significant differences when it comes to socio-economic profile in terms of age, civil status, and monthly income, and in the social factors that impact consumer’s purchasing behavior towards milk tea products. Study also reveals the most consumed products of Tastes from the Greens and SWOT analysis of the business. Business strategies of Tastes from the Greens appeals to consumers.

Keywords : Assessment, Marketing Strategy, Milktea business, Tastes