An economic analysis of the marketing of
Nutrikraft poultry feed in Uttar Pradesh's Chandauli
District is the focus of the current study. One producer-
wholesaler-consumer channel and one producer-
wholesaler-retailer-consumer channel were discovered to
be involved in the marketing of Nutrikraft poultry feed.
Channel 2 is the most popular marketing channel among
research participants.The pricing spread on channel 2
is Rs. 224, the total marketing cost on channel 2 is Rs. 114,
the total marketing margin on channel 2 is Rs. 260, and
the marketing efficiency on channel.
Keywords : Marketing Efficiency, Marketing Margin, Marketing Cost and Price Spread.