An Economic Analysis on Marketing of Nutrikraft Poultry Feed in Chandauli District of Uttar Pradesh

Authors : Himanshu Singh; Victoria A. Masih

Volume/Issue : Volume 8 - 2023, Issue 7 - July

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An economic analysis of the marketing of Nutrikraft poultry feed in Uttar Pradesh's Chandauli District is the focus of the current study. One producer- wholesaler-consumer channel and one producer- wholesaler-retailer-consumer channel were discovered to be involved in the marketing of Nutrikraft poultry feed. Channel 2 is the most popular marketing channel among research participants.The pricing spread on channel 2 is Rs. 224, the total marketing cost on channel 2 is Rs. 114, the total marketing margin on channel 2 is Rs. 260, and the marketing efficiency on channel.

Keywords : Marketing Efficiency, Marketing Margin, Marketing Cost and Price Spread.


Paper Submission Last Date
31 - December - 2023

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