Authors :
Himanshu Singh; Victoria A. Masih
Volume/Issue :
Volume 8 - 2023, Issue 7 - July
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://tinyurl.com/2s4arjhz
DOI :
https://doi.org/10.5281/zenodo.8246266
Abstract :
An economic analysis of the marketing of
Nutrikraft poultry feed in Uttar Pradesh's Chandauli
District is the focus of the current study. One producer-
wholesaler-consumer channel and one producer-
wholesaler-retailer-consumer channel were discovered to
be involved in the marketing of Nutrikraft poultry feed.
Channel 2 is the most popular marketing channel among
research participants.The pricing spread on channel 2
is Rs. 224, the total marketing cost on channel 2 is Rs. 114,
the total marketing margin on channel 2 is Rs. 260, and
the marketing efficiency on channel.
Keywords :
Marketing Efficiency, Marketing Margin, Marketing Cost and Price Spread.
An economic analysis of the marketing of
Nutrikraft poultry feed in Uttar Pradesh's Chandauli
District is the focus of the current study. One producer-
wholesaler-consumer channel and one producer-
wholesaler-retailer-consumer channel were discovered to
be involved in the marketing of Nutrikraft poultry feed.
Channel 2 is the most popular marketing channel among
research participants.The pricing spread on channel 2
is Rs. 224, the total marketing cost on channel 2 is Rs. 114,
the total marketing margin on channel 2 is Rs. 260, and
the marketing efficiency on channel.
Keywords :
Marketing Efficiency, Marketing Margin, Marketing Cost and Price Spread.
