Authors :
Sabah Abdullah Al-Somali; Reem Mahmoud Mashat; Safinaz Hassan Aburokbah
Volume/Issue :
Volume 5 - 2020, Issue 11 - November
Google Scholar :
http://bitly.ws/9nMw
Scribd :
https://bit.ly/2UZHsTH
Abstract :
E-commerce has captured the attention of the
business world as both a great opportunity and as a
source of competitive threat. This study aims to identify
the factors that support or impede the use of e-commerce
among Saudi organisations. This study draws upon
Diffusion of Innovation (DOI) theory to develop and test
a model of e-commerce adoption in organisations. We
specify three innovation characteristics (relative
advantage, compatibility, quality of service provider and
security risks) as determinants of the adoption of ecommerce. Results reveal that relative advantage,
compatibility, quality of service provider and security
risks influence e-commerce adoption. The study results
are both theoretically and empirically valuable in which
organisations may find the study results useful for the
creation of policies that can foster e-business adoption.
Keywords :
Innovation Adoption; E-Commerce; Technology Diffusion; Developing Arab Nations; Saudi Arabia; Diffusion Of Innovation (DOI) Theory.
E-commerce has captured the attention of the
business world as both a great opportunity and as a
source of competitive threat. This study aims to identify
the factors that support or impede the use of e-commerce
among Saudi organisations. This study draws upon
Diffusion of Innovation (DOI) theory to develop and test
a model of e-commerce adoption in organisations. We
specify three innovation characteristics (relative
advantage, compatibility, quality of service provider and
security risks) as determinants of the adoption of ecommerce. Results reveal that relative advantage,
compatibility, quality of service provider and security
risks influence e-commerce adoption. The study results
are both theoretically and empirically valuable in which
organisations may find the study results useful for the
creation of policies that can foster e-business adoption.
Keywords :
Innovation Adoption; E-Commerce; Technology Diffusion; Developing Arab Nations; Saudi Arabia; Diffusion Of Innovation (DOI) Theory.
