An Improvised Business Intelligence Recommender System using Data Mining Algorithm


Authors : Mustapha Maidawa; A. Y. Dutse; Aminu Ahmad; Abdulsalam Ya’u Gital; Ismail Zahraddeen Yakubu

Volume/Issue : Volume 8 - 2023, Issue 11 - November

Google Scholar : https://tinyurl.com/3m2xr3pb

Scribd : https://tinyurl.com/5yydc9yf

DOI : https://doi.org/10.5281/zenodo.10297550

Abstract : AI allows for a higher quality of recommendation than can be achieved by conventional recommendation methods. This has ushered in a new era for recommender systems, creating advanced observations of the relationship between users and items, presented an expanded understanding of demographic, textural, virtual, and contextual data as well as more intricate data representations. However, the challenge for the recommendation systems is to solve the problems of sparsity, scalability, and cold start. The existing capsule networks take times in training making it a slow algorithm. Also, ignoring the sparsity in the datasets have result to reduction in prediction accuracy. Other works of literature already in existence add column or row meanings to such sparse values. Because the mean disregards the underlying correlation in the data, accuracy is compromised. Hence, this study examined the existing framework and the need to provide a solution to the problem by proposing the inclusion of business intelligence component framework base on recommender system. Therefore, to address these issues, this research proposed a hybrid collaborative base recommendation system using an improved SVD and self-organized map neural network (SOM) to improve cold start, accuracy, speed and sparsity issue of the current recommendations by combining SOM clustering to cluster the dataset, a better SVD to reduce dimensionality and increase sparsity, and a cooperative strategy to address accuracy and sparsity concerns. Experimental result shows that the proposed model has consistently performed better than all the three state-of-the-art methods including the Capsule Neural Network CF algorithm, the KNN CF algorithm and the SVD+SOM clustering base recommender system. This study has proven that data mining can helps companies and business managers to visualize hidden patterns and trends in datasets that were not visible before. Whatever insights are revealed, they make clear decisions that benefit both the company and the customers and the stakeholders they serve.

Keywords : Recommender System, K-Neareast Neighbour, Jaccard Distance, Euclidian Distance and Cosine Distance.

AI allows for a higher quality of recommendation than can be achieved by conventional recommendation methods. This has ushered in a new era for recommender systems, creating advanced observations of the relationship between users and items, presented an expanded understanding of demographic, textural, virtual, and contextual data as well as more intricate data representations. However, the challenge for the recommendation systems is to solve the problems of sparsity, scalability, and cold start. The existing capsule networks take times in training making it a slow algorithm. Also, ignoring the sparsity in the datasets have result to reduction in prediction accuracy. Other works of literature already in existence add column or row meanings to such sparse values. Because the mean disregards the underlying correlation in the data, accuracy is compromised. Hence, this study examined the existing framework and the need to provide a solution to the problem by proposing the inclusion of business intelligence component framework base on recommender system. Therefore, to address these issues, this research proposed a hybrid collaborative base recommendation system using an improved SVD and self-organized map neural network (SOM) to improve cold start, accuracy, speed and sparsity issue of the current recommendations by combining SOM clustering to cluster the dataset, a better SVD to reduce dimensionality and increase sparsity, and a cooperative strategy to address accuracy and sparsity concerns. Experimental result shows that the proposed model has consistently performed better than all the three state-of-the-art methods including the Capsule Neural Network CF algorithm, the KNN CF algorithm and the SVD+SOM clustering base recommender system. This study has proven that data mining can helps companies and business managers to visualize hidden patterns and trends in datasets that were not visible before. Whatever insights are revealed, they make clear decisions that benefit both the company and the customers and the stakeholders they serve.

Keywords : Recommender System, K-Neareast Neighbour, Jaccard Distance, Euclidian Distance and Cosine Distance.

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