An Integrated Model of Perceived Quality, Price, Satisfaction and Loyalty: The Case of Taxi-Brousses


Authors : Manovosoa Rakotovao; Nicolas Ramambazafy

Volume/Issue : Volume 6 - 2021, Issue 2 - February

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3uCyr3w

In this article we are interested in the links between the dimensions of perceived quality, satisfaction and loyalty in the context of taxi-brousses. In addition, we investigate the moderating role of price on the link between satisfaction and loyalty. After a clarification of the concepts of perceived quality, satisfaction, fair price and loyalty, we propose a research model. The model is constructed on the assumption that in the bush cab transport context, perceived quality has an impact on satisfaction and loyalty. Moreover, fairness of price moderates the relationship between satisfaction and loyalty. Data from a survey of 112 passengers from Antananarivo-Antsirabe destination were processed using structural equations. The results partly confirm our hypotheses, in particular the influence of quality dimensions on loyalty and the moderating role of fair pricing. We conclude our article on the limitations of the study and the prospects for future research.

Keywords : Perceived quality, satisfaction, loyalty, price, taxi-brousse

CALL FOR PAPERS


Paper Submission Last Date
31 - March - 2024

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Video Explanation for Published paper

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe