Authors :
Budi Agus Purwanto; Mirza, Dr, MM; Akhmad Arfan
Volume/Issue :
Volume 8 - 2023, Issue 5 - May
Google Scholar :
https://bit.ly/3TmGbDi
Scribd :
https://shorturl.at/dtDST
DOI :
https://doi.org/10.5281/zenodo.7962524
Abstract :
This research aims to determine and analyze
the effect of perceived ease of use, perceived usefulness,
perceived price, and e-service quality on e-repurchase
intention to the Shopee marketplace application, either
directly or indirectly through e-satisfaction. The
population in this research are users of the Shopee
marketplace application services located in Jabodetabek.
Sampling was carried out using purposive sampling,
with the criteria of consumers who are in Jabodetabek
and have made online shopping transactions at least
twice on the Shopee marketplace application within six
months. The sample size is 171 respondents. The
structural equation model was chosen as the analysis
method. The results of this research showed perceived
usefulness, perceived price and e-service quality have a
positive and significant effect on e-satisfaction, while
perceived ease of use has a positive and insignificant
effect on e-satisfaction. There is a positive and significant
influence between e-satisfaction, perceived ease of use
and perceived price with e-repurchase intention,
perceived usefulness have a positive and insignificant
effect on e-repurchase intention and then e-service
quality does not have a positive and insignificant effect
on e-repurchase intention. Furthermore, e-satisfaction
plays a role in mediating the relationship between
perceived usefulness, perceived price, and e-service
quality on e-repurchase intention.
Keywords :
Perceived Ease of use, Perceived Usefulness, Perceived Price, E-Service Quality, E-Repurchase Intention, Shopee Marketplace.
This research aims to determine and analyze
the effect of perceived ease of use, perceived usefulness,
perceived price, and e-service quality on e-repurchase
intention to the Shopee marketplace application, either
directly or indirectly through e-satisfaction. The
population in this research are users of the Shopee
marketplace application services located in Jabodetabek.
Sampling was carried out using purposive sampling,
with the criteria of consumers who are in Jabodetabek
and have made online shopping transactions at least
twice on the Shopee marketplace application within six
months. The sample size is 171 respondents. The
structural equation model was chosen as the analysis
method. The results of this research showed perceived
usefulness, perceived price and e-service quality have a
positive and significant effect on e-satisfaction, while
perceived ease of use has a positive and insignificant
effect on e-satisfaction. There is a positive and significant
influence between e-satisfaction, perceived ease of use
and perceived price with e-repurchase intention,
perceived usefulness have a positive and insignificant
effect on e-repurchase intention and then e-service
quality does not have a positive and insignificant effect
on e-repurchase intention. Furthermore, e-satisfaction
plays a role in mediating the relationship between
perceived usefulness, perceived price, and e-service
quality on e-repurchase intention.
Keywords :
Perceived Ease of use, Perceived Usefulness, Perceived Price, E-Service Quality, E-Repurchase Intention, Shopee Marketplace.
