Seeing economic growth and population
growth in Indonesia getting better, it can be said that
people's purchasing power has also increased. This is
very good for the development of existing businesses
including cosmetics in Indonesia. Seeing the
development of this business, the community is
increasingly aware and new potential markets such as
cosmetics labeled as halal are addressed by Muslim
consumers. Wardah as a halal cosmetics brand gives an
image to the public of the use of cosmetics based on
halal man funds to be used by consumers and the
products offered are expected to have good quality. In
this study an analysis of Brand Awareness, Brand Image,
Halal Labels and products will be conducted whether
the effect on Wardah cosmetics buying interest.
Keywords : Brand Awareness, Brand Image, Halal Labels, Products And Buying Interes.