Analysis of Brand Awareness, Brand Images, Halal Labels and Products towards Purchase Intention of Wardah Consumers

Authors : Fariz Adlan; Dr.Sri Hartono

Volume/Issue : Volume 4 - 2019, Issue 11 - November

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Seeing economic growth and population growth in Indonesia getting better, it can be said that people's purchasing power has also increased. This is very good for the development of existing businesses including cosmetics in Indonesia. Seeing the development of this business, the community is increasingly aware and new potential markets such as cosmetics labeled as halal are addressed by Muslim consumers. Wardah as a halal cosmetics brand gives an image to the public of the use of cosmetics based on halal man funds to be used by consumers and the products offered are expected to have good quality. In this study an analysis of Brand Awareness, Brand Image, Halal Labels and products will be conducted whether the effect on Wardah cosmetics buying interest.

Keywords : Brand Awareness, Brand Image, Halal Labels, Products And Buying Interes.


Paper Submission Last Date
31 - August - 2022

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