Analysis of Brand Awareness, Brand Images, Halal Labels and Products towards Purchase Intention of Wardah Consumers


Authors : Fariz Adlan; Dr.Sri Hartono

Volume/Issue : Volume 4 - 2019, Issue 11 - November

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/35QBsQj

Seeing economic growth and population growth in Indonesia getting better, it can be said that people's purchasing power has also increased. This is very good for the development of existing businesses including cosmetics in Indonesia. Seeing the development of this business, the community is increasingly aware and new potential markets such as cosmetics labeled as halal are addressed by Muslim consumers. Wardah as a halal cosmetics brand gives an image to the public of the use of cosmetics based on halal man funds to be used by consumers and the products offered are expected to have good quality. In this study an analysis of Brand Awareness, Brand Image, Halal Labels and products will be conducted whether the effect on Wardah cosmetics buying interest.

Keywords : Brand Awareness, Brand Image, Halal Labels, Products And Buying Interes.

CALL FOR PAPERS


Paper Submission Last Date
30 - September - 2021

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe