E-grocery, or online buying groceries, was
one of the types of online shopping that emerged after
the pandemic. Quick Commerce (q-commerce), known
as on-demand grocery shopping, is a common model for
electronic grocery delivery. This study aimed to analyze
the effect of e-service quality, perceived ease of use, and
e-WoM on consumers' purchase decisions of e-grocery
mediated by e-trust in the Astro quick commerce
application. The total survey data of 125 respondents
were analyzed using Partial Least Squares Structural
Equation Modeling (PLS-SEM). The research findings
indicate that e-service quality and e-WoM positively and
significantly affect e-trust. It was also indicated that e-
service quality, e-WoM, and e-trust positively and
significantly affect purchase decisions. However,
perceived ease of use did not have a significant effect
either on e-trust or purchase decisions. E-trust partially
mediated the effect of e-service quality and e-WoM, but
not perceived ease of use, on purchase decisions. To
ensure that the generated e-WoM about Astro is always
positive, the writer suggests that Astro management
work improve compensation services, prioritize
application usability, and maintain strict control over all
materials related to information about Astro.
Keywords : E-Service Quality, Perceived Ease of Use, E- Word of Mouth, E-Trust, Purchase Decisions, Quick Commerce.