This research aims to analyzing administrative costs, disbursement speed, profit margin, and financing risk factors affecting the demand for murabahah motor vehicle financing at PT. Bank BNI Syariah Makassar Branch, and analyzing the factors that have the dominant influence on the demand for murabahah motor vehicle financing at PT. Bank BNI Syariah Makassar Branch. This research is explanatory (explanatory research), which attempts to explain the causality relationship between administrative costs, disbursement speed, profit margins, and risk of financing and demand for murabahah financing of motor vehicles at PT. Bank BNI Syariah Makassar Branch. The results showed that variable administrative costs and the speed of disbursement have a negative and significant effect on the demand for murabahah financing for motorized vehicles at Bank BNI Syariah Makassar Branch. The profit margin variable and financing risk do not have a significant effect on the demand for motor vehicle financing at the Makassar branch of BNI Syariah Bank. The dominant variable affecting the demand for murabahah motor vehicle financing at the Makassar branch of BNI Syariah is the speed of disbursement.

Keywords : Murabahah, BNI Syariah Bank, Motor Vehicle Financing