The advancement of information and communication technologies that impact the change in the behavior of consumer buying from offline becomes online. Besides that the majority of Internet users are millennials and Z, who want purchase transactions effectively and efficiently. Therefore, it is necessary for retail managers to improve their business model in order to survive in the future. The research aims at: (1) Knowing and analyzing current retail business models and proposing new retail business models using the business model canvas approach; (2) Analyzing and determining the appropriate business strategy to apply to Indomaret retail. This type of research is qualitative-descriptive with the case study method. The research was analyzed using SWOT analysis and the approach of business model Canvas. Based on the results of the SWOT analysis on Indomaret Online Retail, a number of alternative business strategies that can be run include: (1) Upgrading the retail application system to make it easier, more comfortable and safer for customers; (2) to socialize the application of Indomaret Online to the public through print, electronic and internet intensive media; (3) Strengthen and reproduce cooperation with product suppliers, partner companies, courier services, payment services both banks and electronic money services, as well as cooperation with some other online retailers. While based on the results of the BMC analysis on Indomaret'S online Retail by using business model canvas, there are 3 blocks that must be maintained (no improvement needed) such as value proposition, customer segment, and key resources. While the other 6 blocks need to be done improvement and development include key partnerships, key activities, customer relationship, channels, revenue stream, and cost structure.

Keywords : Online Retail, Business Model Canvas.