Authors :
Mirza
Volume/Issue :
Volume 4 - 2019, Issue 8 - August
Google Scholar :
https://goo.gl/DF9R4u
Scribd :
https://bit.ly/2lGSWgh
Abstract :
The advancement of information and
communication technologies that impact the change in
the behavior of consumer buying from offline becomes
online. Besides that the majority of Internet users are
millennials and Z, who want purchase transactions
effectively and efficiently. Therefore, it is necessary for
retail managers to improve their business model in order
to survive in the future.
The research aims at:
(1) Knowing and analyzing current retail business
models and proposing new retail business models using
the business model canvas approach;
(2) Analyzing and determining the appropriate business
strategy to apply to Indomaret retail. This type of
research is qualitative-descriptive with the case study
method. The research was analyzed using SWOT
analysis and the approach of business model Canvas.
Based on the results of the SWOT analysis on
Indomaret Online Retail, a number of alternative
business strategies that can be run include:
(1) Upgrading the retail application system to make it
easier, more comfortable and safer for customers;
(2) to socialize the application of Indomaret Online to the
public through print, electronic and internet intensive
media;
(3) Strengthen and reproduce cooperation with product
suppliers, partner companies, courier services, payment
services both banks and electronic money services, as
well as cooperation with some other online retailers.
While based on the results of the BMC analysis on
Indomaret'S online Retail by using business model
canvas, there are 3 blocks that must be maintained (no
improvement needed) such as value proposition,
customer segment, and key resources. While the other 6
blocks need to be done improvement and development
include key partnerships, key activities, customer
relationship, channels, revenue stream, and cost
structure.
Keywords :
Online Retail, Business Model Canvas.
The advancement of information and
communication technologies that impact the change in
the behavior of consumer buying from offline becomes
online. Besides that the majority of Internet users are
millennials and Z, who want purchase transactions
effectively and efficiently. Therefore, it is necessary for
retail managers to improve their business model in order
to survive in the future.
The research aims at:
(1) Knowing and analyzing current retail business
models and proposing new retail business models using
the business model canvas approach;
(2) Analyzing and determining the appropriate business
strategy to apply to Indomaret retail. This type of
research is qualitative-descriptive with the case study
method. The research was analyzed using SWOT
analysis and the approach of business model Canvas.
Based on the results of the SWOT analysis on
Indomaret Online Retail, a number of alternative
business strategies that can be run include:
(1) Upgrading the retail application system to make it
easier, more comfortable and safer for customers;
(2) to socialize the application of Indomaret Online to the
public through print, electronic and internet intensive
media;
(3) Strengthen and reproduce cooperation with product
suppliers, partner companies, courier services, payment
services both banks and electronic money services, as
well as cooperation with some other online retailers.
While based on the results of the BMC analysis on
Indomaret'S online Retail by using business model
canvas, there are 3 blocks that must be maintained (no
improvement needed) such as value proposition,
customer segment, and key resources. While the other 6
blocks need to be done improvement and development
include key partnerships, key activities, customer
relationship, channels, revenue stream, and cost
structure.
Keywords :
Online Retail, Business Model Canvas.
