Analysis of Perceived Benefits, Convenience, and Risk to the Effectiveness of Non-Cash Payments


Authors : Agung Edi Rustanto, Iis Kartini, Featy Octaviany

Volume/Issue : Volume 4 - 2019, Issue 9 - September

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/33oJ5MK

Non-cash payments in Indonesia are the main payment method. Almost all people choose non- cash payments even if only to buy goods that are very simple. The most popular non-cash payments are non-cash payments via transfer and QR code. Public interest in the use of non-cash payments is welcomed by entrepreneurs, especially MSME entrepreneurs. SME business owners start using a non-cash payment system to increase sales because the non-cash payment system is considered effective in making payments. MSMEs in Indonesia especially in the Karawang area are increasing the use of non-cash payment systems, although in remote villages it is difficult to use non-cash payments but they believe that through non-cash payments have a positive impact on sales. The purpose of this study was conducted to determine how much perception of the benefits, convenience, and risk of non-cash payments to sales effectiveness. Data analysis in this research is using descriptive analysis and multiple regression. The results of this study show: (1) the perception of the benefits of non-cash payments to sales effectiveness is 96.8%, (2) the perception of ease of non-cash payments to sales effectiveness is 84.5%, (3) the perception of the risk of non-cash payments to sales effectiveness is 54.6%.

Keywords : Persepsi, Pembayaran Non Tunai, UMKM

CALL FOR PAPERS


Paper Submission Last Date
30 - September - 2021

Paper Review Notification
In 1-2 Days

Paper Publishing
In 2-3 Days

Never miss an update from Papermashup

Get notified about the latest tutorials and downloads.

Subscribe by Email

Get alerts directly into your inbox after each post and stay updated.
Subscribe
OR

Subscribe by RSS

Add our RSS to your feedreader to get regular updates from us.
Subscribe