Analysis of Price Physical Evidence and Quality of Service on the Jabodetabek KRL Consumer Satisfaction


Authors : Agung Rio Rachmat, Dr. M. Mukti Ali. MM

Volume/Issue : Volume 5 - 2020, Issue 1 - January

Google Scholar : https://goo.gl/DF9R4u

Scribd : https://bit.ly/37QDtwm

The purposes of the research is to analyse that price variable. physical evidence. service quality to costumer satisfaction variable of KRL JABODETABEK. Research data is a daily data for observation period on 1.5 years (25th June 2018 until 20 th December 2019). Sampling techniques are generally carried out randomly via online. The study was conducted on 369 respondents who had used KRL JABODETABEK transportation services. This type of research is a quantitative descriptive study. The research technique uses multiple regression analysis to see the effect between independent and dependent variables. The results showed that the price. physical evidence. and service quality variables had a positive effect. as well as a significant effect on the customer satisfaction variable for the KRL JABODETABEK. And also the variable price. physical evidence. and service quality together - a positive and significant effect on the customer satisfaction variable KRL JABODETABEK.

Keywords : Price. Physical Proof. Service Quality. and Customer Satisfaction.

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