Analysis of Sales Promotion, Perceived Ease of Use and Security on Consumer Decisions to Use DANA Digital Wallet


Authors : Restu Muhammad Acelian; Har Adi Basri

Volume/Issue : Volume 6 - 2021, Issue 1 - January

Google Scholar : http://bitly.ws/9nMw

Scribd : https://bit.ly/3rSP0WE

This study intends to analyze the effect of sales promotion, perceived ease of use, and security on consumer decisions to use the DANA digital wallet in DKI Jakarta. The sampling method was using accidental sampling. This research was conducted using a questionnaire method, conducted on 100 respondents. Quantitative analysis includes validity and reliability tests, classical assumption test, coefficient of determination R2, F test, t test and multiple regression analysis. The R2 value of 0.617 shows that 61.7% of the decision to use reached is indeed influenced by independent variables (sales promotion, perceived ease of use, and perception of security). Test the value of F 0,000; which shows sales promotion, perceived ease of use, and perceived security as independent variables simultaneously influence consumer decisions.

Keywords : Sales Promotion, Perceived Ease of Use, PerceivedSecurity, and Consumer Decision.

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