This study intends to analyze the effect of sales
promotion, perceived ease of use, and security on
consumer decisions to use the DANA digital wallet in DKI
Jakarta. The sampling method was using accidental
sampling. This research was conducted using a
questionnaire method, conducted on 100 respondents.
Quantitative analysis includes validity and reliability tests,
classical assumption test, coefficient of determination R2,
F test, t test and multiple regression analysis. The R2 value
of 0.617 shows that 61.7% of the decision to use reached is
indeed influenced by independent variables (sales
promotion, perceived ease of use, and perception of
security). Test the value of F 0,000; which shows sales
promotion, perceived ease of use, and perceived security as
independent variables simultaneously influence consumer
Keywords : Sales Promotion, Perceived Ease of Use, PerceivedSecurity, and Consumer Decision.