Analysis of Service Technology on Trucks' Logistics Operationalisation Policy: A TSE Model


Authors : Batara Parada Siahaan; Togar Mangihut Simatupang; Liane Okdinawati

Volume/Issue : Volume 7 - 2022, Issue 8 - August

Google Scholar : https://bit.ly/3IIfn9N

Scribd : https://bit.ly/3QyEQXf

DOI : https://doi.org/10.5281/zenodo.7052590

Truck logistics is a vital aspect of the economy, as sustainability is intrinsically related to the development of the transportation infrastructure. The greater the development of logistical infrastructure, the more efficient the wheels of the economy. Consequently, limiting and controlling the turbulence of logistical issues, particularly concerning transportation expenses for deployment, can assist businesses in maximizing their profits. This study examines truck service factors in which trucking company owners regularly face unproductive operations due to an imbalance between the supply and demand for the services they offer. It is believed that the truck sharing economy (TSE) has the potential to solve the trucking company's problems. This study underlines the significance of a service environment for freight transport in which industry actors' desires are carefully evaluated by adopting a service dominating logic perspective. The service blueprint design is based on customers' psychological wants and needs, and the nature of potential partnership prospects is offered using service science theory. This study used participant observation, questionnaires, and interviews to determine the status of service systems in trucking companies from the perspectives of both customers and industry players, such as the owner of a trucking company. To propose the model for the service blueprint, we use conjoint analysis to quantify the qualities of the ideal service blueprint. We use system dynamics modeling to predict the position of sharing economy benefits in the truck logistics industry based on the proposition impact of the collaboration for truck utility.

Keywords : Truck-Sharing; Service Science; System Dynamics; Sharing Economy; Service Dominant Logics.

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