Analysis of the Effect of Ease of Use, Promotion and Security on Consumer Repurchase Intention Digital Saving Through Customer Satisfaction

Authors : Yeni Sulistiowati; Dr. Syafrizal Chan SE, MSI

Volume/Issue : Volume 6 - 2021, Issue 7 - July

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This study aims to analyze the Ease of Use, Promotion and Security of Customer Repurchase Intention to save digitally with Customer Satisfactions as an intervening variable, at PT Bank Syariah Mandiri Jakarta branch Thamrin. The population analyzed is the customers of PT Bank Syariah Mandiri who are domiciled in Jabodetabek. The number of samples analyzed using indicator calculations multiplied by 5 so that 160 respondents were obtained. Statistical calculations to analyze data using Partial Least Square Version 3.3.2 program. The results obtained in this study are Ease of Use, Promotion, and Security have a positive impact on Customer Satisfaction. Furthermore, it is known that customer satisfaction is able to have a positive impact on Repurchase Intention.

Keywords : Ease of Use, Promotion, Secutiry, Customer Satisfaction, Repurchase Intention


Paper Submission Last Date
31 - October - 2023

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