This study aims to analyze the effect of fundamental factors (return on assets, debt to asset ratio, quick ratio, total asset turnover) and consumer price index on company stock returns in the consumer goods industry sector. The population in this study were 63 companies in the consumer goods industry sector listed on the Indonesia Stock Exchange in 2016 – 2021. The sampling method used was purposive sampling with a total sample of 35 companies. The data analysis method used in this research is panel data regression. The results of the study found that the return on assets had a significant effect on the company's stock returns, the debt to asset ratio had a significant effect on the company's stock returns, the quick ratio had a significant effect on the company's stock returns, the consumer price index had a significant effect on the company's stock returns, while the total asset turnover had no effect. significant to the company's stock return. The results of the research simultaneously show that Return on Assets (ROA), Debt to Asset Ratio (DAR), Quick Ratio (QR), Total Asset Turnover (TATO), and Consumer Price Index (CPI) have a significant effect on company stock returns.

Keywords : Return on Assets (ROA), Debt to Asset Ratio (DAR), Quick Ratio (QR), Total Asset Turnover (TATO), and Consumer Price Index (CPI).