This study aims to test and analyze the effect of
the marketing mix on consumer purchasing decisions of
Trans Park Cibubur apartments, which are tested through
4 (places) variables as follows: Products, Prices, Places and
Promotions. The data used is the result of distributing
questionnaires directly conducted in March 2019 to
consumers of the Trans Park Cibubur apartment. The
sampling method used is purposive sampling where there
are several specific criteria set by the researcher. The
sample is 286 people who meet the research criteria. The
data analysis technique uses path analysis with the help of
SPSS 24.0 software. The results of the study indicate that
there are positive and significant influences on Products,
Prices, Places and Promotions on purchasing decisions.
The conclusion in this study is that the marketing mix
strategy consisting of products, prices, locations and
promotions has a significant influence on the decision to
purchase an apartment in Trans Park Cibubur. Thus it
can be concluded that all the independent variables in this
study jointly (simultaneously) affect the decision to
purchase Trans Park Cibubur Apartments.
Keywords : Product, Price, Place, Promotion, and Purchase Decision.