The purpose of this research is to analyze the
effect of Product Quality and Service Quality on
Customer Satisfaction of PT. Hargen Nusantara. The
research data is annual data for the observation period
of 3 years (2015-2017). The sampling method used is
non probability sampling. The population is 380
customers, from the population there are 300 customers
meeting the criteria as sample. The sample is 300
customers who have purchased generator sets at PT.
Hargen Nusantara. The analytical method used in this
study is multiple linear regression. Data was collected
from interviews and questionnaires. Data was analyzed
using SPSS Version 25. The research results showed
that: (1) Product Quality partially affects Customer
Satisfaction; (2) Service Quality partially affect
Customer Satisfaction; (3) Product Quality and Service
Quality simultaneously affect Customer Satisfaction.
Keywords : Product Quality, Service Quality and Customer Satisfaction.