This research is aimed analyze the effect of
service quality, rest area facilities, and perceived price on
customer satisfaction Cipali Toll Road. The sample size
in this research was 264 respondent who were collected
using random sampling technique. Respondents were
private car drivers who pass Cipali Toll Road. This
research uses quantitative method with multiple linear
regression analysis which is processed using SPSS 24.0.
The results showed that toll road service quality, rest
area facilities, and perceived price partially and
simultenously had a positive and significant effect on
customer satisfaction of the Cipali Toll Road.
Keywords :
Service Quality, Rest Facilities, Perceived Price, and Customer Satisfaction.
