This study aims to analyze the effect of (1)
corporate social responsibility on employee engagement, (2)
branding strategy on employee engagement, (3) employee
engagement on organizational performance, (4) corporate
social responsibility on organizational performance, (5)
branding strategy on organizational performance, (6)
corporate social responsibility on organizational
performance through employee engagement, and (7)
branding strategy on organizational performance through
employee engagement.
Keywords :
Corporate Social Responsibility, Branding Strategy, Employee Engagement, and Organizational Performance.